Wiki’s, Blogs, Twitter, Oh My!
From an internal only standpoint, practical social media and collaboration tools must be embedded into the business process flow rather than as an add-on application requiring more work for the end user. The success of Enterprise 2.0 and Web 2.0 is fully dependent on end user acceptance and requires a proactive approach by the organization to encourage participation. Once accepted, the value can be achieved and becomes self-sustaining and grows virally. The use of Concept Searching technologies provides the overall structure of social media applications and the ability to transparently integrate with business processes, exposing the value of Enterprise 2.0 and Web 2.0 in a controlled and useful way.
In a Web 2.0 environment, the intelligence being harnessed is also unstructured. Social media applications tend to have no formal structure, are usually ad hoc, controlled by end users and although managed for input they are typically not optimized for search or for future analytics. The ability to capture key phrases (a.k.a. concepts) is a valuable tool for organizations who are reaching out to diverse audiences and would like to deploy sentiment analysis, text analytics, and real-time understanding of the pulse of the public. This results in increased responsiveness and the ability to address concerns as they arise.
Specific applications for social media applications internally or externally include:
- Provide structure to social media applications such as:
- Collaboration portals (internal, shared, external) and enhance retrieval of relevant and precise information
- Aggregation and organization for any application that relies on documentation (training, procedures, H/R, etc.)
- Gain insight through classification of blog entries to identify key trends, common threads, and pulse of citizen feedback
- Manage wiki’s and reduce the resource overhead to vet all entries through auto-classification and concept extraction
- Automatically identify any type of organizationally defined confidential/privacy information before it is posted and route to an appropriate repository for disposition
- Combine a Twitter Networking Strategy for the real-time aggregation of questions and comments for speakers
The above are just a few examples of how the Smart Content Framework™ and technologies can address a wide range of objectives that organizations may be trying to achieve, either internally or externally.
We have published a white paper on Managing Unstructured Content in the Cloud if you are interested.
What social networking tools does your organization use (or are planning)?