Why Does ECM Fail? (The answers will surprise you!)
- Poor content strategy (44 percent),
- lack of IT and business alignment (26 percent),
- corporate politics and culture issues (22 percent), and
- internal staffing or organizational issues (22 percent).
Nowhere in the reasons do I see a cause relating to poor functionality or bad decision making (or great vendor hype), for the reason for failure. I thought the reasons were rather interesting. It isn’t the technology that failed, it’s the organization, or rather the people within the organization, that failed.
I thought ‘corporate politics and culture issues’ was a curiosity. It’s managing content for goodness sakes. Regardless, I trust Forrester to evaluate the results and accurately document what they found.
All of the reasons are people related. I’m quite certain that there are quite a few vendor solutions (including ours) that solve the challenges of ECM. Across the board these reasons represent, poor planning (if at all), a lack of understanding of what an ECM application is to achieve, inability to develop and track an ROI for the project, and the organizational culture itself to not quite ‘get the purpose’ of the exercise.
I now wonder, how many other applications fail for the same reasons? Typically it is the poor end user who is always blamed. I may need to rethink that, maybe it isn’t the end user after all.