What is Microsoft’s Search Strategy? Are they as confused as I am?
Microsoft’s search strategy is somewhat unclear, at least to me. Office Graph uses artificial intelligence and borrows from the FAST search technology. This is the basis for the Clutter feature in Outlook that lets users remove low priority emails. It is also the basis for Delve, which is a business social tool. From within Word, Excel, and PowerPoint, Bing is used to provide a tool called Insights with a ‘Tell Me’ search feature from within the basic Microsoft applications. Many organizations would find this confusing, and one wonders if improvements and management of the results would require additional support personnel to address each search option. I would have to believe organizations would prefer not to put together pieces of the search puzzle. Adding on-premises to the mix, becomes more complicated.
These factors can present challenges to Microsoft, although organizations want accurate and relevant search, they don’t want to spend money or time on it, would like a plug and play environment, and take the burden off the end user to find what they are seeking. Unfortunately, Office Graph, even though combined with FAST needs to learn the interests of each individual, which will delay the effectiveness of search across the organization, and ultimately Office 365 adoption. The primary stumbling block is going to be the issue of end user tagging, as Office Graph uses the metadata added automatically or by the individual. Delve is going to be very confused considering how poorly users tag content.