Text Analytics – How to Get from Here to There
We hear from quite a few prospects (and clients) that they would like to perform text analytics on their unstructured and semi-structured content. All well and good. However, the reason they are our prospects is that they have an issue with search and want to improve it. Somewhat of a predicament. To use text analytics it would be helpful to be managing your content in the first place. Most, do not.
Search and text analytics, the way they are currently defined, are two separate beasts. Sharing much of the same requirements and objectives, text analytics looks for sentiment, patterns and relationships. To improve search, auto-classification and taxonomies provide the ability to define and manage relationships between all relevant terms, and, in our case, concept based metadata as opposed to keywords. This mapping of documents to one or more topics is based on the meaning and context in which the metadata is being used. What we call ‘content in context’. To be able to capture sentiment for text analytics, the metadata as opposed to being similar, identifies the negative and positive concepts within content.
The results from automatic semantic metadata generation, enable the organization to put in place an integrated semantic platform, or a framework that can be used to address a multitude of metadata applications. This provides standardization and consistency, and creates an environment where metadata can be leveraged to improve business processes regardless of the application.
Text based data is typically an untapped and underutilized asset in many organizations. The technology barriers that used to exist have been sufficiently eroded to the extent that significant value is able to be extracted from text.
(Concept Searching will be hosting a webinar on text analytics, with guest speaker Joe Hilger from Enterprise Knowledge. Mr. Hilger has helped over 50 organizations implement enterprise-scale content, search and data analytics solutions that deliver real value for his customers. Joe has worked with a wide variety of public and commercial customers to design and develop innovative and cost-effective solutions to enhance competitiveness, increase revenues, and improve customer service.
To access our recorded webinars, please click here.