Taxonomies Aren’t Just About Search Engine Optimization

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Taxonomies - Taxonomies Aren’t Just About Search Engine Optimization

Taxonomies Aren’t Just About Search Engine Optimization

Enterprises are struggling with managing content assets, which – on my soapbox again – stems from end users’ inability to accurately and consistently tag content for search, or any other application that uses metadata.

91% of SharePoint organizations are still manually tagging content. What’s the end result? Organizations are shooting themselves in the foot, because erroneous metadata impacts any application that uses it. It also prohibits the development of workflow processes to improve the processing of content – such as content lifecycle management.

Easy to use, robust taxonomy management solutions should be evaluated on how rapidly they provide a rapid return on investment. The easier to use, the faster and larger the return on investment. This combination defies the typical academic approach, where complex ontologies are used and become difficult to deploy, manage, and maintain.

So what’s the bottom line on a taxonomy and auto-classification solution? The solution should have the capability to automatically group unstructured content, based on an understanding of the concepts and ideas that share mutual attributes, while separating dissimilar concepts.

Creating metadata repositories and taxonomies that are optimized for an organization is challenging, as each participant in the process may have a different way of expressing the same or similar descriptors – in other words, metadata. The goal is to not only give people the right information, but to distil information from a variety of distinct content types, making it available as useable knowledge, or content in context.

conceptTaxonomyManager has the capability to automatically group unstructured content, based on an understanding of the concepts and ideas that share mutual attributes, while separating dissimilar concepts.

This approach is instrumental in delivering relevant information via the taxonomy structure, as well as using the multi-term metadata in enterprise search, to reduce time spent finding information, increase relevancy and accuracy of the search results, and enable the reuse and repurposing of content.

Using one or more taxonomies, unstructured content can be leveraged to improve any application that uses metadata. This flexibility extends to records management, information security, intelligent migration, text analytics, and collaboration.

Have you been spinning your wheels focusing on search engine optimization without concentrating on the metadata?

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