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Content Optimization - Concept Searching

Riddle Me This Batman

An Experian report found that 88 percent of companies see the direct effect of inaccurate data on their bottom line, losing an average of 12 percent of their revenue. In a similar study about database marketing, organizations estimate that they could increase sales by 29 percent with corrected customer data – source: Internal Results.…

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A Ticking Time Bomb – Overly Complicated Classification Schemes and Terms

Ticking Time BombIn an organizations zest to organize content via a hierarchy requires the definition of nodes and terms. According to Forrester, in its report ‘IBM-Forrester Rethinking Data Discovery’ (registration required), identified two problems that organizations face.…

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