data quality

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Riddle Me This Batman

An Experian report found that 88 percent of companies see the direct effect of inaccurate data on their bottom line, losing an average of 12 percent of their revenue. In a similar study about database marketing, organizations estimate that they could increase sales by 29 percent with corrected customer data – source: Internal Results.…

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Another Tangent About Big Data

I realize I keep going off in tangents about Big Data but I really can’t stop myself. From a marketing perspective I am actually confused at all this media hype. Six months ago I read a blurb by an analyst who said most ‘C’ level management weren’t even sure what is really was.…

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Big Data – Is it still in an embryonic stage?

Once again, big data in the news. Everyone is writing about it, but how many companies are doing it? Well, here’s some interesting scoop. In an article by Mark A. Smith from Ventana Research, they identified key technologies for competitive advantage in 2013.…

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