Social Media Applications – who cares?
In a recent blog I talked about the adoption rate and executive level hesitancy about deploying enterprise social collaboration. Enterprise social media is becoming a hot topic in the media. Based on our client and prospect base text analytics is a topic of discussion – but not necessarily as an intent to deploy, at least for right now. Most organizations have bigger fish to fry. Social media appears to be at the bottom of the list. In fact, it doesn’t even come up for discussion very much at all. We have one client who has developed and deployed a social media application connecting 40K global users providing the capability to find people expertise, resources, and granular information on skills and projects using our technologies. But that’s it. Is it a good example? You bet.
I am quite sure I don’t really have a handle on all this as an enterprise business enabler. Obviously from an IT and organizational perspective social media applications can cause governance, security, and management issues. With an already full plate, I would think it is not necessarily a project most IT professionals would embrace. I still believe that quite a few of the ‘C’ level management don’t particularly view social media as a productive use of time. And then there is an often cited problem of end user adoption issues. Something I am still rather unclear on.
Any fans out there of social media in the enterprise? I do understand the usefulness of the ‘collaboration’ point, but what is the ROI?