Semantic Technology in Search
In Bill Gates’ prophetic statement that ‘content is king’ which I have referred to as ‘context is king’ – it’s really a game of semantics. The ability to drive search through semantics makes content more findable, insightful, and useful. Some organizations will say ‘that’s all well and good’ but it doesn’t impact our business. But effective search can be a powerful business driver that can increase or decrease the bottom line. Typically a factor often overlooked. Many organizations change their search engine or go with the newest and greatest features but often forget to look at the bottom line – which is the ROI.
Meaningful words form semantics. Metadata defines what words are the most relevant and meaningful in the context of the search. Semantic technology, regardless if it is ours or not, provides the facets and dimensions for search refinement through drill down capabilities and the linking of relationships between different terms thereby improving the search outcomes, and then translated to business outcomes.
The more relevant the metadata the more valuable the content becomes and the relevancy of the search results. Without meaningful metadata content remains unmanaged and has no value rendering it useless as a business asset to the organization.
What is the solution to search? For right now, as it always has been, it needs to be the metadata – what do you think?