No, this really isn’t a product pitch.
I rarely if ever make product pitches in my blogs, and I will continue to not do so, if it appears that I am, it was not the point. However, I recently completed some competitive analysis of vendors focusing on SharePoint and what struck me was the insurgence of vendors who are spreading their wings and saying they do all kinds of things as it relates to metadata generation, classification, and some even “taxonomies “ (and I use that word loosely in this context). These are all our core competencies and have been for 12 years. If I was looking for the type of technology we provide, I actually would be very confused with the myriad of choices.
I am quite certain that their core technologies are very good, if not excellent, although what struck me is that they have tweaked their marketing message, not introduced new technology, or are delivering radically new solutions that provide a proven and sound approach for the overall management of unstructured information.
I guess because I have depth in the industry I am surprised that prospects can’t tell the difference without educating them. Is it just that unstructured content is typically not managed so organizations are unaware of the differentiators or is it that organizations don’t have the expertise on staff who understand the challenges of managing and utilizing semantic metadata generation, auto-classification, and taxonomies to improve business processes? I am often impressed with the knowledge and audience of LinkedIn readers. Obviously not the norm.
What are your thoughts?