Is the Proof in the Pudding?
We just completed a study of our current clients as well as the broader market on the use of metadata and how clients are specifically using our technologies as an intelligent metadata enabler and what their priorities are for 2013. We also did an analysis of what the priorities are for CIO’s in the broader marketplace.
What is still surprising is how many companies are unaware that there are technologies to assist with the metadata problem. And it is a problem. Metadata is a key component in not only search, but also records management, data privacy, text analytics, migration, and social networking. The mismanagement of content impacts the lifecycle of content, compliance, and governance from a broad organizational view. All of which carry costs that are not typically considered from an IT perspective. And it all comes down to metadata or lack thereof.
Is the inability to manage metadata a cost? You bet it is. In the traditional deployment scenarios, separate applications are needed to address search, records management, security, text analytics, migration, and on and on. This stove-piped approach requires resource expertise, cost of the application and on-going management, possible inability to integrate with a spectrum of other applications, and the unknown costs for not delivering a comprehensive solution based on vendor hype. Vendors, including us, focus on the ROI. Although we have plenty of case studies that prove the ROI it would be interesting to see what the ‘real’ ROI is from different deployment and use scenarios.
When acquiring an application, how much does the ‘expected’ ROI influence the decision, and do you go back and discover if the ‘proof was in the pudding’?