Is text analytics like playing in the sandbox?
In our organizational sandboxes, do we have enough wherewithal to capture those grains of sand that contain the ‘aha’ moment of insight? How do we identify that one grain of sand that ties everything together?
It’s not easy and I don’t think most organizations really know where to begin, or even know what they are looking for. Although for the very large organizations, volume and velocity are key objectives for Big Data, but for text analytics, for most of us, doesn’t it just come down to what do I need to know that improves sales, customer service, business processes, marketing, and brand just to name a few. Text analytics is a harder nut to crack. Most organizations don’t even have adequate search, let alone the ability to identify snippets of information from vast volumes of information that provide insight into the state of business, nuances, or sentiment.
Due to media hype, we have been informed in no uncertain terms, we are supposed to be doing Big Data and at a lesser level text analytics is creeping up the value chain. I would be curious, if you could think of your organization what would you like to unlock as it pertains to text analytics? I hate to admit my lack of creativity, but right now I am at a loss.