Is Microsoft Complicating Matters with SharePoint On-line?
We just wrapped up our annual Microsoft SharePoint and Office 365 Survey, and one of my thoughts was to question if Microsoft has complicated their positioning with SharePoint 2016 On-line. They are by far the leader in cloud collaboration tools and would have to make a huge blunder to erase their market share. They have sent several jumbled marketing messages including SharePoint going away (since retracted) which didn’t sit well with their very loyal SharePoint on-premises customers. Obviously continuing down that road could potentially be a disaster, hence some backtracking and voila, SharePoint 2016.
Despite the often negative opinion expressed in independent SharePoint surveys, SharePoint organizations, for better or worse, are wed to SharePoint and reluctant to change. The inclusion of SharePoint Online, in many ways, muddies the waters as organizations must now evaluate their long terms plans for SharePoint and Office 365, as opposed to making a cloud based application decision that will address the organizations specific need, such as collaboration, document management, or enterprise social applications. In many cases, these organizations don’t need, or want, the full functionality of Office 365.
Microsoft has made the decision to develop Office 365 as the most comprehensive solution for the cloud, in other words, be all things to all people. Based on our survey responses, savvy organizations are, and apparently will, continue to evaluate non-Microsoft cloud solutions to meet very specific needs, as opposed to buying into the all-inclusive approach Microsoft has now undertaken. Organizations may just remove SharePoint 2016 On-line from the decision making process to achieve an ‘apple to apple’ comparison of competitive cloud products. This is evident in the growing number of responses we received in our survey from organizations who are seeking alternative enterprise search options outside of SharePoint, an approach that has definitely changed from last year.
It will be interesting to watch how, or if, the landscape will change.