Is Big Data Really Scary?
Although amusing, but with all the hype about Big Data, many organizations are still confused on what they are actually supposed to do with it. Do you need to tackle Big Data? Who knows, maybe not. In a study by Jaspersoft, 25% of the respondents had no clear understanding of what ‘big data’ is. So, don’t feel alone.
In the same study mentioned above, 45% are using big data for text analytics (i.e. social media, blogs). If you believe that you can unlock value from your unstructured content (i.e. better customer service, understanding your customer needs, generate more leads) then pick a small project and see if you can use the unstructured (and/or structured) data to solve the problem and what is the ROI.
Just like any technology, if it doesn’t apply to you, don’t use it.
And don’t confuse Big Data with Information Governance, maybe that’s all you need.
To read the article about the Jaspersoft survey, please click here.