Intelligent Content in Context – Metadata

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Digital Transformation

Intelligent Content in Context – Metadata

In over 91 percent of organizations, variations on manual tagging are used to describe what a document is about. Unfortunately, it hasn’t worked for the past thirty years, and it doesn’t look too hopeful for the next thirty.

Manual tagging is typically erroneous, subjective, and often non-existent. Despite tools to assist end users, the majority will select the first option from a drop-down list, regardless of whether or not it is applicable. This results in metadata that is unusable, and information that is not able to be found. Until organizations are willing to leave manual tagging in the past, the ability to leverage metadata to obtain business advantages becomes a useless endeavor.

The other issue, despite the phenomenal rise of personal Internet programs, is that end users, for the most part, don’t know how to search. These two factors result in the real challenge that organizations must overcome – to extract value from the search process, or any process that utilizes metadata.

This table sums up the money spent on poor search.

Why the Problem? How Much is it Costing Me? Intelligent Content in Context
40 percent of users can’t find the information to do their jobs (IDC)

85 percent of relevant information is never retrieved in search (IDC)

15 percent of users’ time is spent duplicating information (IDC)

More than 37 percent of workers spend at least 10 hours a week searching for information online (BaseLine)

If workers cannot find information they are seeking within four minutes, they will recreate it, use older content assets, interrupt a co-worker, start without the information needed, or not start at all (IDC)

At any given time, between 3 and 5 percent of an organization’s files are lost or misplaced. Annual losses to a Fortune 1000 company with one million files is $5 million (Information Week)

If the median Fortune 1000 company were to increase the usability of its data by 10 percent, company revenue would be expected to increase by $2.02 billion (InsightSquared)

A 16 percent saving in time per person can be made, when spent searching with an effective search solution (IDC)

It costs $180 per document to recreate it when it can’t be found (IDC)

Why do you think you have poor search, if you do?

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