Intelligent Content in Context – Efficiency

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Intelligent Content in Context – Efficiency

Efficiency is achieving maximum productivity with minimum wasted effort or expense. I would venture to guess that there is quite a bit of inefficiency in quite a few organizations. For example, doing the same process over and over, when it was created before your organization used an application to achieve the same goal. It seems that redundant paperwork can’t be lost. How do you solve the dilemma?

Every organization has a corporate memory, or knowledge, accumulated from past projects, performance, and internal expertise. Knowledge, whether tacit or explicit, is the single most valuable asset of a company. The inability to effectively manage knowledge, and leverage knowledge assets, results in a high cost to not only organizations but also to clients. Improving the access and use of knowledge, as well as combining access to the highly-specialized expertise of professionals, can improve organizational returns linked to that knowledge.

With the ever-increasing mobility of professionals across dispersed geographies, the challenge is to make knowledge sharing and distribution an easier and more transparent process – to create a holistic view of knowledge assets, regardless of where the information is stored or the location of staff. Enterprises still suffer from silos of redundant client, prospect, and historical data, located in a variety of applications and diverse repositories, designed to support the individual needs and requirements for a specific community of users. This inability to find knowledge assets for reuse and to spur thought leadership can result in loss of clients, decreasing returns, and ultimately a reduction in revenues.

Efficiency is a combination of people, technology, and execution. These components, when working together, deliver improvements in productivity, reduce expenses, and provide the technology tools to decrease time to competency. Despite the fact that efficiency appears to be easily achievable, in the digital workplace the participation of people is the key component for execution. User adoption has been proven to cause some projects to fail, when there is no perceived value in new processes, tools, or new ways of completing tasks that are more comprehensive or time-consuming. Quite simply, users see no value in the changes, so become resistant to the point of failure, and frustration and lack of communication increases.

To achieve efficiency, information must be readily available, usable, reliable, and easily accessed. Many organizations are finding that users are information-illiterate in the business setting. Despite expertise in Facebook, they lack the skills to find information in a commercial environment. Information literacy is one of the major causes of underutilization of electronic information. To overcome this problem, training is typically recommended to improve the skills of the business user in finding information, which has a cost associated with it. Ideally, use of applications should be aligned to the skills and experience level of users, and where possible remove end users from the process, such as ceasing manual tagging.

Does this approach interest you? We invite you to read our white paper on the digital workplace.

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