May 15, 2014
Nonprofits must adopt new strategies to address mounting business challenges. Public and private funders, even individuals, they want to see a return on their investment. This has created a shift from financial metrics towards outcome metrics. Nonprofits must achieve financial and business results, and manage their operations to meet those objectives. Concept Searching improves business processes and provides tools that reduce costs and gain competitive advantages, in persistently challenging economic environments.
Global complexities in security, compliance, and access to information affect the way enterprises conduct business. Without immediate, granular, and accurate information retrieval, organizations can no longer succeed. Enterprises must solve the challenges at hand and move forward, focusing on utilizing technology to improve performance and reduce risk.
The only available technology platform that builds a metadata environment designed to improve search and information transparency, increase retention and loyalty, identify sensitive information, and underpin compliance. Designed for subject-matter experts, the platform identifies concepts and multi-word terms from content, and auto-classifies the metadata to taxonomies that are easy to use and rapidly deployed.Technology Benefits
Our framework solves challenges in search, records, security, and information analysis. Easy to use and designed for subject-matter experts. Available on-premises, in the cloud, or in a hybrid environment, it delivers an immediate return on investment.Medical Council of Canada Case Study Request a Demo
Nonprofits share many common challenges, although many are unique in nature. As with all organizations, some challenges are internal and some are outside the control of the organization. Yet, dealing with them successfully and proactively is key to meeting an organization’s mission and objectives. Unlike the commercial sector, funding and sales are polar opposites, which makes nonprofits more acutely aware of the challenges of broadening donor and funding sources. With tight budgets and often scarce resources, nonprofits must look inwardly to implement technology and process changes to more efficiently execute operational activities. This has to be done through a combination of people and technology. The core of many of the challenges is the inability to manage unstructured and semi-structured content in a manner that facilitates, if not solves, content management challenges. These may include social media initiatives to target specific audiences, improve search both internally and externally, address data privacy and elimination of potential data breaches, ensure financial and regulatory compliance, perform intelligent migration, and use text analytics to extract information to identify strategies and donors in the most effective and innovative way.
Solving the big picture challenges, comes down to executing day-to-day tasks through a combination of people and technology. At the heart of addressing the big picture challenges, nonprofits must address and solve current challenges and adopt a technology framework that is transparent and improves processes so the organization can focus on its mission and objectives.
The fundamental technology problems that impact the performance of the organization as a whole include:
At the crux of all these challenges is metadata. In alignment with intelligent content in context , intelligent solutions for the enterprise can only be achieved through the automatic generation of multi-term metadata, is specific to the various vocabularies and nomenclature of the organization, and serve as the foundation for any application that requires metadata. This enterprise metadata framework is then used to auto-classify content, and manage it through interactive, yet highly sophisticated, industry unique taxonomy tools.
Nonprofits range in size from small community, to large global organizations. Some may have all of the above positions, some, may only have on or two. Regardless, the overall operations of the organization must be managed from the top down, and be responsible for financial and services execution.
For the nonprofit organization, the responsibilities are broad and challenging. The strategic challenges must be carefully addressed with a focus on the impact at a tactical level. Budgetary constraints can change the priorities and force a ‘pick and choose’ philosophy to improve performance.
One of the key differentiators in the Concept Searching platforms is the re-usability of the core technologies to solve multiple content management and business process challenges. This provides a cost benefit in terms of the elimination of separate solutions to address key application challenges, a reduction in staff to implement and maintain the applications, and delivers transparent usability from the end user perspective. The flexibility of the intelligent metadata enabled solutions can address search, and, records management, eliminate data privacy and data breaches, and provide intelligent migration, social media applications, text analytics capabilities, and provide over all content management. The ability to leverage the existing infrastructure to improve these challenges assists operations staff to address multiple issues. An additional key component in the Concept Searching platforms is the ability to deploy in on-premise, cloud, or hybrid environments.
Concept Searching product platforms eliminate end user tagging and automate document workflow for storage, preservation, access, and usage controls, and automatically enforce protection of the records integrity throughout the individual document lifecycle, eliminating many of the fundamental obstacles faced by records professionals on a day-to-day basis. This erradicates end user inconsistencies and training, and ensures compliance with federal, state, and local requirements and mandates.
Another factor that impacts nonprofits is the ability to easily move, or migrate information, from one environment to another. With Concept Searching products, content may be moved from on-site to a website, the Internet, or cloud. This content can be synchronized, and in some cases, workflows can be implemented, to ensure appropriate controls and approvals have been completed before posting to external repositories. An advantage for the nonprofit, is the ability to automate this function and have it performed by a business user, not necessarily IT staff.
Program Directors are responsible for a wide range of duties and activities. Concept Searching product platforms, performing transparently, can facilitate many of the tactical tasks required. Developing new initiatives that support the program objectives are aided by the ability to identify highly granular content from past programs, as well as aggregate relevant content from internal and external sources to provide a reference base for new initiatives.
The concept search capabilities also extend to analysis of past proposals, funding, and records identification on the program clients for statistical purposes. In addition, potential compliance or regulatory lapses are identified in real-time, and new policies can be easily implemented.
Funding is, and always will be, challenging. With nonprofits often competing for the same piece of the pie, more reliance on evaluation of past performance and programs can be a key differentiator in the success of maintaining and, meeting objectives. Concept Searching product platforms provide the ability to gain insight into past behavior and locate relevant and granular content from diverse repositories, both internal and external. From this, program staff can analyze past performance, evaluate the positives, and identify the weaknesses providing an overall framework for success.
At a more granular level, information from external sources, such as site visitors, can be used for sentiment analysis, as well as to identify content that is typically being accessed for further analysis.
These types of information can be used to develop solicitation drives for pledges of ongoing support from individuals, corporations, and foundations, all tailored to specific and unique requirements for information.
These job functions provide a pivotal role in the nonprofit sector, and the output can have a direct and powerful impact on the success of organizations. Responsibilities vary but these professionals may be responsible for donor programs, program support, and all phases of launching and deploying new programs or services. Using the Concept Searching platforms, concept based search becomes a vital tool to aggregate information, either internally or from external sites.
The importance of providing unique and targeted content to diverse audiences increases the opportunity to generate interest and active giving. Interactive social media applications enable the distinct audiences to become involved and provide two-way communication. From these outputs, the social media strategy can become more powerful, as the messaging will reflect the overall trends and interests of the audiences.
Although much information is obtained through web analytics tools, text analytics is a useful tool to identify conversation threads, determine sentiment, and add the human perspective to site analytics tools. This information can also be used to identify social strategies to better engage the audience and to target site content to distinct audiences.
Once identified, the social media strategy can reinforce the site messaging and encourage site visits.
Social networking applications can also be developed by providing a framework that imposes control over the applications. Most social networking applications are loosely structured and left in the hands of the users. With a structured approach, organizations have the ability to direct site visitors to specific information, and at the same time, encourage interactive involvement and communication.