Facebook at Work – Joining the old boys club?
Facebook at Work, is joining the enterprise market. Will it succeed in becoming an enterprise tool, when its entire life has been focused on consumer social marketing? Although the product was released in January of 2015, it certainly isn’t making a splash in the news. In fact, it is almost impossible to find any mention of it at all. Finally, after wasting quite a bit of time, it seems it is still in its infancy and the company doesn’t want to share any information about it at all. So there we go.
The grapevine has it that news feeds, groups, likes, comments, and messages are all part of Facebook, except all the information is related to the organization. Business people follow each other and their newsfeeds are based on interactions with each other.
Security will most likely be the major concern. Josh Lindenmuth, CIO of payroll and HR software company Payce, says Facebook at Work is interesting but it doesn’t currently meet his company’s needs. “Facebook makes it too easy to share information,” Lindenmuth says. “The reason it works for social applications is the same reason why many CIOs will be reluctant to use it.”
Facebook will come up against heavy resistance around security, data sovereignty, control and trust, according to Stuart Barr, CTO of the software firm HighQ. “Consumer features don’t translate directly to the enterprise, and using social tools inside businesses is very different,” Barr wrote in response to CIO.com’s questions. “They require governance, configurability, careful adoption strategies and deep integration with legacy systems of record.” Facebook also has an advantage over competitors because it could gain a foothold in enterprise through slow adoption; other business collaboration platforms are typically all-or-nothing endeavors.
What’s the business model?
It seems, as of now, Facebook hasn’t figured that out yet. Rumor has it they are thinking about advertising, just what I want at work, is advertisements. Hopefully that will get a thumbs down. They also face a great deal of competition with services such as Yammer, Slack, LinkedIn, and Quip. And then there is still an aura of untrustworthiness associated with Facebook.
For Facebook the enterprise represents a huge opportunity. But, is the enterprise ready to embrace Facebook?