ECM Vendors Stepping Up to the Plate – Strike Three, You’re Out
Enterprise content management (ECM) is an old timer with regard to longevity. Somehow, traditional vendors got out of sync and now they are seeing competition from startups, mergers and acquisitions galore, and a new mantra for cloud computing.
For those of you who are interested where ECM came from and where it is going, this chart provides a pretty good synopsis of the history.
|Document Management and Workflow Circa 1995||Enterprise Content Management Circa 2005||Mobile and Cloud Content Management Circa 2015|
|People||Solutions are difficult to use and require significant training – users are specialists||Focus shifts from ECM ‘specialists’ to knowledge workers, but usability still not a top priority||Usability becomes everything – lines blur between home and office|
|Processes||Focus on automating content intensive, complicated, mission critical processes – departments at large organizations||ECM believes it’s an enterprise layer, but is often still driven by departments – silos explode||‘Application’ of processes – ‘good enough’ solutions emerge for the SME market|
|Technology||Complex, custom, and expensive implementations purchased by business buyers||Rise, and then decline, of the ‘suites’ – SharePoint disrupts the traditional ECM market||Configuration, connection, and mobile skills become key – file sync, share and cloud solutions disrupt the market|
From 2005 to 2015, was the leap made to make usability the top priority? Perhaps. But this approach also means changing the go-to-market strategies and mindsets of companies. They must be reborn and it’s still too early to tell what they will become.
But ECM vendors are on the move. Apart from some specific bells and whistles, it’s pretty much a level playing field. Or do they all go away and become content services, as Gartner has proclaimed?
Are you likely to take the plunge for the new and hopefully improved ECM solutions?
Join us for our ‘ECM or CLM? A Fight to the Finish’ webinar on Wednesday, May 10th. It discusses the pros and cons of enterprise content management (ECM) and content lifecycle management (CLM). Understand the content management revolution and why using metadata as the core infrastructure will accomplish effective CLM and overcome the current boundaries of ECM operation.