Digital Transformation? Try Failing First
Digital transformation seems to be back in vogue, after a lull in activity and organizations realizing that they didn’t really know what it meant. I can’t remember where I read this, so I apologize, but is the ‘digital workplace’ just a new word for ‘continuous improvement,’ made popular in the 1990s?
I guess it’s true, what goes around comes around. Productivity is at an all-time low. It seems everyone is butting heads. Execs don’t really live the commitment to making digital transformation a reality, and worker bees keep getting pushed to be more productive, more often than not, at the cost of quality.
The ‘digital’ part of transformation is small indeed. Issues such as cybersecurity, privacy, managing hybrid environments, and mobile are taking center stage and seem more urgent than reinventing the wheel. Legacy systems and a ‘that’s the way we’ve always done it’ mentality still plague even the best of organizations.
It is estimated that 70 percent of digital transformation projects will fail. Yet organizations in which they succeed experience a 26 percent surge in growth. According to Howard King of the Guardian, “Businesses don’t transform by choice because it is expensive and risky. Businesses go through transformation when they have failed to evolve.”
Change doesn’t have to be revolutionary, perhaps just evolutionary, and digital transformation is never stagnant. When Concept Searching opened its doors, we offered a search engine. We quickly surmised that despite how superior our search engine was, the world really didn’t want, or need, another search engine.
We still market it today for high-end search applications. But from that realization, or should I say transformation, innovation and a strong focus on execution has changed our business to encompass privacy, compliance and governance, GDPR, records management, migration, secure collaboration, and even text mining. Our transformation was built on our technologies, a transformational journey that continues today.
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