Collaboration versus Social – It’s time to redefine the terms
A new report, ‘Microsoft Collaboration Usage‘, written by harmon.ie suggests the most common activity among business people using Microsoft collaboration tools is document sharing, and much of that activity occurs early in the week, on Monday and Tuesday. If you ask the typical end user they will define collaboration as email.
So, that’s what collaboration is all about? Something is wrong here. Not that I am against document sharing or easy access, it’s just in my mind I don’t associate that with collaboration. The definition of collaboration by Merriam Webster is: “to work with another person or group in order to achieve or do something”. File sharing and document access doesn’t seem to jive with the definition. The report, by harmon.ie is a very interesting paper and, although it focuses on Microsoft, it could apply to any enterprise cloud platform. I would assume the end statistics would be quite similar.
According to the report, the most popular activity conducted by users on mobile devices using harmon.ie was online and offline document access, both 81%, but I would have expected that percentage to be high. On the other hand, “business users opened documents 68 times more often than they participated in Yammer discussions. Just three percent of users conducted document searches, and less than two percent participated in Yammer discussions, viewed activity streams, or looked up a colleague’s SharePoint profile, according to harmon.ie.”
I think it’s time to redefine the term collaboration. Collaboration is much more than accessing documents. Social, on the other hand, the Yammer’s of the world, is focused on communication. If we really delineate the terms, social is pretty much of a bust, according to this report and the term collaboration, in reality, doesn’t even exist. I say call it what it is. Document access both online and offline. It is not collaboration as I see it.
Do you see it differently?