Collaboration is Great! Says who?

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Collaboration is Great! Says who?

A couple of years back, executives were very strongly against collaboration and business social applications. The tide has turned and they are gung how now. During this same period, end users became stubborn and for the most part refused to participate or engage in these approaches. This is still the biggest reason for lack of adoption and abandonment of tools expected to encourage communication and sharing of information. At least that’s what 99.9% of analysts tell us. No one will use them. The exception – Google.

I just read a Google survey, conducted by Raconteur, where results were consistently highly positive on the benefits of collaboration. In a nutshell, the survey found:

  • 88% of response indicated their company fosters a culture of knowledge-sharing and collaboration’ agree that ‘employee morale and job satisfaction is high in their company
  • 73% of respondents agree that their organization would be a more successful organization if employees were able to work in a more flexible way
  • 56% of respondents ranked a collaboration-related measure as having the biggest impact on their organization’s profitability
  • 53% of respondents are confident that collaboration is currently having a positive and tangible impact on their organization

I am often not able to connect the dots without assistance. In this case, I did. I then went back and looked at who the survey was sent to. Guess what? The survey included senior staff and C-suite executives at 258 North American companies representing a wide range of business sectors and sizes. So, the responses are not really surprising. I would like to see the same survey using the responses of the business users.

Interesting follow-up project.