Labatt Brewing Company

Millions of marketing documents classified in weeks, not months

Labatt Brewing Company

A household name in the Canadian brewing industry for more than 166 years, Labatt Brewing Company’s goal is to exceed the expectations of its consumers. The challenge it was facing was in its marketing department. As a business-to-consumer company, its marketing collateral exceeded millions of documents. The objective was to classify the documents so they had a historical reference to all marketing materials, as well as formed an organized content repository for future content additions that were tagged accurately, and could be retrieved in search by the concepts found within the content. The company had estimated that manually classifying the content would take over six months. It also knew that strict classification guidelines needed to be followed to eliminate subjective and inconsistent metadata. It selected the conceptClassifier for SharePoint platform and the entire project was completed in weeks, not months.


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