Global reuse of content assets to facilitate the proposal process, identify expertise, and improve collaboration based on past experience
AT&T is a global professional services company, rated as one of the leading sources of integrated network enabled IT solutions. It faced an inability to find and reuse valuable content from previous professional engagements. With content and content contributors scattered across multiple geographic areas, it was unable to find and reuse content for the proposal process, and reluctantly had to recreate it. The Concept Searching technology platform was used to automate the proposal generation process, using advanced conceptual metadata generation, automatic classification, and taxonomy management. The benefits achieved were the reuse of content, decrease in manual preparation of proposals, improved productivity across geographies, and competitive advantage.
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