Choosing a Social Tool? Did you think of millennials versus baby boomers?
I was reading an article, “Why CIO’s can’t sell enterprise collaboration tools”, and one of the reasons given included the difference between how millennials versus baby boomers does come into play. To be quite honest, the thought never entered my mind. But, it is rather intriguing.
This may seem a minor point, but social and collaboration tool adoption is pretty dismal. And as the baby boomers age (unfortunately), sooner or later the millennials will be the majority and running the organization. According to the article, “Millennials are more comfortable with video, short messaging and have embraced newer collaboration tools like Slack and HipChat while older execs are still trying to master WebEx and GoToMeeting, and unfortunately there’s no common ground.” Rather brought a smile to my face, as the statement hit the mark.
I am a huge proponent of end user participation in the purchase of any type of collaboration or social tool. Since the primary problem with these tools is end user adoption – then ask the business professionals and end users to participate in the decision. How many times somewhere in your career, did you think of management as clueless as to what really happens in the trenches? Most likely, the baby boomers are the execs and the worker bees are the millennials. Acknowledge the differences and try to find common ground. It might make all the difference in success or failure.