Can someone please manage their content first?
Last month I wrote some meanderings on ECM and if it still an important application and questioned if the ‘name’ has somewhat dated the term and perhaps it would be better if the whole name be reinvented? I actually received a flurry of responses. All, happened to agree with me. I honestly hadn’t realized that the subject of ECM could raise so much dander! So we will continue this train of thought.
Back in 2000, when the term was coined, it did suit a purpose. Does it anymore? Or is what I would define as Enterprise Content Management, not even a remote component of traditional ECM? Look at the content explosion, and the IDC statistic that asserts 80% of business decisions being made on unstructured content, someone, somewhere better be managing it. Yet, according to the Forrester survey, 44% of respondents attributed poor content strategy as the leading cause of dissatisfaction with ECM. Huh? I think I don’t know what’s going on here, which happens more frequently than I would like to admit.
In our business, since we do proffer to manage content, I am continually surprised at a lack of content management. Who’s running content management? It appears, no one is. We recently compiled survey results from a SharePoint and Office 365 Metadata survey (no vendor hype), and text analytics was a big priority for the future. Yet, few were even using metadata to improve traditional applications such as search, records management, data privacy, legal, eDiscovery, etc. How on earth do you get to text analytics when content isn’t managed?
I’m not sure the crux of the problem. Whose responsibility is content management? Is it flying under executive management radar? How can you focus on improving, say records management, and not tie it back into content management? What about search? Without the management of content, search becomes ineffective and nonproductive.
Who in your organization manages content? Is it managed at the enterprise level? If not, where is it managed? I guess the most important question, is it managed?