Bad Decisions are Costly – Clean Up Your Content

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Content Optimization

Bad Decisions are Costly – Clean Up Your Content

Making business decisions happens every day, from top executives down to worker bees. Did you ever wonder how many of those business decisions are based on faulty information? It would be interesting to calculate the monetary value that bad business decisions are costing organizations.

Organizations in the midst of planning or deploying autonomous decision making may be in for a big surprise, or should I say disappointment. Almost 80 percent of executives agree that organizations are basing their most critical systems and strategies on data, yet many have not invested in the capabilities to verify the truth within that data.

The problem, of course, is the inability to gain insight into what unstructured and semi-structured content contains, to obtain a clear understanding. Pure data is a tad easier, as typically it is easy to access, and straightforward to generate reports to identify problems.

But that is not the real problem. According to IBM, 90 percent of an organization’s information is in an unstructured or semi-structured format. No one knows what’s in it, and everyone is making decisions using it. Hmmm, perhaps an issue?

In defense of organizations everywhere, there hasn’t been an easy way to determine what the content is ‘about’, at least not at the detail level, to decide whether it’s a risk or of value. Risk is paramount, but there is also value in your dark data. So how do you achieve holistic visibility across all your content stores?

Almost all our clients perform a migration in addition to a deployment of our technologies. Migration is a tough nut to crack, to make sure it is done correctly in order to achieve benefits after the migration. We use our products to help our clients address this challenge by providing the visibility into their content that they need, to migrate successfully. This allows them to separate the wheat from the chaff. It works so well, we recommend using what we call content optimization on a quarterly basis. You can read more about it in this client case study.

Would cleansing your content be of value to you? Think back to making poor decisions. Can you recall a time when a bad decision was made because the information was incorrect?

Our webinars also address the topics explored in our blogs. Access all our webinar recordings and presentation slides at any time, from our website, in the Recorded Webinars area, via the Resources tab.