Are You Kind of Confused About Search? Well, I Am
Speaking as someone from a metadata generation vendor that enhances search, I have never seen so many expressions for the term search being bandied about with great abandon. I am beginning to think search vendors wake up in the morning and think, “Hmm, what shall we call ourselves today?”
First it was machine learning, then natural language processing (NLP), and now it’s artificial intelligence (AI). I recently read an article that said if any software vendor claims they do AI, they are, well, stretching the truth. I agree.
Next we have Gartner renaming all search vendor products to ‘insight engines.’ Well, guess what, in the crowded space of search offerings, I can assure you very few are so-called insight engines. Oh, and we mustn’t forget cognitive computing.
I am sometimes amused by decision makers. Some of them simply must have the most up-to-the-minute thing. They will rapidly change their minds when it proves too expensive and requires enormous work, or they realize they don’t know enough about the subject to make an intelligent decision – although they will rarely admit that.
And so it is with search engines. Vendors are just as bad, and would say their software is based on all these technologies, if they could, but it’s really just a pig in a poke. Rather the same software it was yesterday, the day before, and the day before that, if you catch my drift.
One of our clients struggling with search was using SharePoint and file shares. Need I say more? Information retrieval time of a document was sometimes measured in days, end users were unproductive, and content processing costs continued to escalate. The quality of decision making and customer support was impacted – not good for those working in investment. With a continual influx of content, information remained unmanaged and had no measurable value.
The Concept Searching solution dramatically improved information retrieval, through the automatic generation of semantic multi-term metadata that populates the SharePoint search engine. Going beyond achieving more accurate and relevant search results, identifying concepts in context at the point of need enhanced the organization’s operational performance. You can find details in the Improving Search for 500 Investment Professionals case study. Newfangled? No. Unique? Yes.
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