On-Line Media

Quality Content is King

“Concept Searching offered a very compelling solution based on taxonomy tools, clue-based suggestions, and the capability of integrating within our own existing framework. And the introduction of their tools with our architecture greatly increased both the quality and quantity of reports for our clients.”

Valerio Zanini
Vice President Operations
MarketResearch.com

Back in 1996 Bill Gates in an essay declared ‘Content is King’ which became an often used and over used quote.  Content has become pervasive but quality content is scarce.  Quality content and finding it is determined by the context of the content, essentially the concepts found within the document. To any enterprise that markets and sells content on the web the quote should be amended to state Quality Content is King.

The goal of any organization in on-line media is exceeding the external user’s needs and ensuring that the information provided is correct, timely, accurate, and easily found.  Easier said than done.  The typical result is user queries that return irrelevant and sometimes bizarre results.  The problem is blamed on the search engine instead of the lack of a content framework that enables the delivery of quality content as the cause.  The business imperatives driving these issues are:

  • Poor metadata that prohibits external users from finding information
  • Indexing procedures that index the entire content of  a page instead of identifying key concepts
  • Lack of a controlled vocabulary or taxonomy to organize content by concepts
  • Dependence on staff to provide the correct search terms and relationships to classify content
  • Identifying what content should be archived and when; or if  it has become obsolete

Concept Searching technologies are the solution of choice for on-line media companies or any organization that markets, sells or provides access to content to site visitors.  The still unique technology automatically identifies concepts that consist of two to five words as well as acronyms and keywords.  This can reduce or complement the use of manual identification of key terms.  The conceptual metadata can be automatically or manually classified to the taxonomy manager where easy-to-use and robust tools are available to quickly build or improve taxonomies.  Typically this process takes 80% less time using the products as opposed to other solutions.