Social Networking and Collaboration

Achieving Innovation Management

Are social media applications a shooting star to be replaced by something yet to be defined? Social media is often a life-line to the individual Internet user, but determining the value of social media that results in business value is hard to quantify. According to most studies, social media applications are now generally accepted by upper management, but the end user is still highly reluctant to change and slow to embrace social.

Collaboration also requires a cultural change. Although the benefits are more readily realized by end users, it still requires a change in mindset to rely less heavily on email as the primary mode of communication and become more interactive in real-time to overcome time and distance boundaries. Still one study indicated most business users will not communicate more than 50 feet away from their desk with an unknown person.

The business imperatives driving these issues are:
• Inability to communicate in real-time crossing time and distance
• Inability to capture knowledge assets developed by an often aging workforce
• Inability to find the expertise and knowledge at a granular level to improve organizational performance
• Lack of user adoption which negates any benefits

The use of Concept Searching product platforms, provides the overall structure for social media applications, and the ability to transparently integrate with business processes, exposing the value of social networking in a controlled and useful way. Through concept metadata generation highly granular information can be found that would not typically be found by a search engine. Aggregating content and expertise for both social and collaboration can achieve an ROI, as long as the users perceive value in performing their day-to-day tasks. From this, innovation can be achieved.