As a metadata, classification, search and taxonomy provider, we have seen a dramatic shift in the market. One client with us for eight years has deployed the technologies to solve search, records management, data privacy, and migration in SharePoint. A recent survey of all our clients and the broader marketplace indicated that organizations are seeking solutions that leverage their SharePoint investment, and provide the ability to re-use and repurpose content with an enterprise infrastructure platform for unstructured data, that is flexible and easily adapted to address changing organizational requirements. In the age of limited funds and resources, organizations are also more focused on achieving a measurable ROI.
The crux of the problem has always been the inability to generate contextual metadata, either manually or automatically, that results in intelligent metadata. Intelligent metadata is the output of automatically capturing conceptual metadata, and identifying relationships and context, enabling the proactive management of content through goal and mission aligned structures and workflows. This approach results in the deployment of intelligent metadata solutions that are integrated with an organization’s unstructured information governance policies. The inability to identify intelligent metadata from within content impacts the entire lifecycle management of the asset.
My point is that organizations would never even consider not managing their data assets. With unstructured content booming (at a much faster clip that data), I am often surprised why some organizations don’t take this seriously – or perhaps they don’t know where to being? What do you think?