Internal or external self-serve portals are becoming more and more prevalent. And why not? They are great in help desk scenarios, customer service, and even sales. But quite a few are a flop. 52% of visitors will abandon them because they can’t find what they are looking for. Not good if 52% of visitors who want to purchase your widgets leave the site.
Now what if you had to develop a portal for cancer patients and their care givers? Sounds challenging doesn’t it? Also sounds like maybe I wouldn’t want that project. Moffitt Cancer Center defied the odds. After several years of development they succeeded in developing a portal for patients and caregivers. The goal was to empower and educate patients with highly targeted and useful information that was specifically relevant to their condition. Accommodating over 50K patients and caregivers seeking on demand, up-to-date, secure, and medically sound, information was not easy to achieve.
Security issues were critical specifically it falls under the healthcare industry, diverse internal and external repositories had to be available through a single search interface, the use of the portal had to support a wide variety of demographics and ages, and all information had to be continually accurate and medically sound.
If you would like to find out more about this project, please join David Stringfellow, Manager Portal and Web Technologies at Moffitt Cancer Center as we explore what makes a self-serve portal a success.
(If you have a few minutes and use SharePoint or Office 365, could you kindly take our metadata survey? You could win a free conference pass to Microsoft Ignite. We would greatly appreciate it)