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Another Tangent About Big Data

I realize I keep going off in tangents about Big Data but I really can’t stop myself. From a marketing perspective I am actually confused at all this media hype. Six months ago I read a blurb by an analyst who said most ‘C’ level management weren’t even sure what is really was. Now it is pervasive. From the articles, if you don’t have it you better get it ASAP. My question is why?

Not that I am doubting the value of Big Data regardless if referring to structured or unstructured, or both. We even have clients using our technology for unstructured content analytics. But I question that this is being rapidly adopted. I would surmise that many organizations have other business objectives to be achieved first. In our survey conducted in the last quarter of 2012, it appeared that from an unstructured approach, text analytics was not a high business priority.

In a recent blog by Ventana Research, entitled ‘Big Data is Broken Without Integration’ they reference their benchmark report on Big Data (available for purchase). Out of the highlights covered the two that struck me most was the ‘Barriers to Use Innovative Technology’ and ‘Barriers to Information Management’.

I need a sanity check. Is this a high priority in your organization? If so, why and where are you in the process?

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Big Data – Is it still in an embryonic stage?

Once again, big data in the news. Everyone is writing about it, but how many companies are doing it? Well, here’s some interesting scoop. In an article by Mark A. Smith from Ventana Research, they identified key technologies for competitive advantage in 2013. It is actually an interesting article. One of those areas was, of course, big data.

Let’s dig into this a little bit more. Ventana Research showed that 14% of businesses today are very satisfied with their existing big data technology. 28% of organizations said big data utilization has improved their business significantly. 44% of organizations surveyed found big data solutions too expensive.

What I found was interesting is that the research found that information management issues such as data governance, data integration, and data quality as it relates to big data was still in embryonic form in most organizations. I’m not sure how you can achieve the benefits of big data, with out the other components.

My question to those who are using big data, what about the information management issues? Is this an afterthought, or just not a concern? How can results be accurate or useful?

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OSINT? Part of your business?

I don’t necessarily pride myself (that would be a little too cocky) but I believe I am somewhat informed on relevant technology as it relates to search, metadata, taxonomies, etc. I can (sometimes) stump the boss but this time he stumped me with the term OSINT (open source intelligence). I can honestly say I had no idea what it is. So back to the ‘trusted’ Wikipedia source which states:

“Open source intelligence (OSINT) is a form of intelligence collection management that involves finding, selecting, and acquiring information from publicly available sources and analyzing it to produce actionable intelligence. In the intelligence community (IC), the term “open” refers to overt, publicly available sources (as opposed to covert or classified sources); it is not related to open-source software or public intelligence.

OSINT is distinguished from research in that it applies the process of intelligence to create tailored knowledge supportive of a specific decision by a specific individual or group.”

It’s actually a rather fascinating subject. To certain government agencies and specifically Intelligence communities I can clearly understand the importance of OSINT. Most likely a requirement. However, let’s consider a large organization (or could be mid-size or small), would they (or do they) use OSINT for Competitive Intelligence, Business Intelligence, and/or Commercial Intelligence remembering that according to Wikipedia, it is different than research.

One of the examples for business in the Wikipedia definition in addition to the above included information brokers and private investigators that includes media, deep web, web 2.0 and commercial content as sources for OSINT. Again, understand that one.

Does your organization use OSINT? Can you share why?

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What’s Your Priorities for 2013?

We recently did a study of the priorities for CIO’s in 2013. The results were interesting. What we found was the highest priorities, in the following order, were improving Search, Migration, Data Privacy, Records Management, eDiscovery & FOIA, followed up in last place was Text Analytics. At this time, no one seems particularly interested in social networking.

I would very much value your input. If you could let me know what your organization’s priorities are for 2013, it would expand our study.

  • Search
  • Migration
  • Data Privacy
  • Records Management
  • eDiscovery & FOIA
  • Social Networking

Thanks for your input!!

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