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Bye Bye SharePoint – You can’t say you weren’t warned!

I read an excellent Gartner document entitled, ‘Redefine Microsoft’s Role in Your Web Strategy as SharePoint Moves to the Cloud’. Access to the document requires you to be a Gartner client. But, I’ll share the scoop. The summary: “Thousands of organizations counting on SharePoint as the basis for their websites and portals will have to revise their plans. Microsoft is pushing SharePoint users toward a cloud-based offering that doesn’t support the customization, integration and innovation their initiatives require.” Wow.

I think most SharePoint clients and professionals already knew that. If not, they should. What are the impacts that Gartner was able to identify?

  • Many organizations using SharePoint for portal and website initiatives will find a collaboration-focused, cloud-based SharePoint unsuitable to their unique needs.
  • Due to Microsoft pushing SharePoint into the cloud, Web leaders can no longer expect SharePoint to provide suitable content management for most customer-facing websites and digital marketing efforts.
  • Organizations that have invested in custom development or third-party add-ons will be forced to revise their existing codebases and change future custom development.

I’ve grown rather fond of SharePoint over the years. I guess, there comes a time when all things come to an end. But, back to the real world, reading the hand-writing on the wall, is your organization making any plans for doomsday when SharePoint is no more? Although still in the distant (or not so distant) future, is your organization aware of and facing any of the obstacles of replicating your on-premise SharePoint to Office 365?

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Social Media – Who really cares how many Tweets you get?

I don’t often write about social media, probably because we are a ‘business to business’ (B2B) company and it’s nice to get a tweet, but it not game changing. Since we are B2B, tweets are around something that people have found interesting such as a webinar or a paper being written. We don’t even have a Facebook presence. We just didn’t think it was necessary.

So where am I going here? Heinz Ketchup really doesn’t need my ‘Like’ to succeed or not. From the organization perspective, they have an ‘it’s all about me’ mentality. As far as I am concerned there are many marketing departments who have lost their way, and marketing professionals who are getting paid on how many tweets and likes they can get.

The problem with social media it is typically one-way. It is not encouraging two-way conversation with your most valuable asset – your customer (or prospect).

Externally, social media for the most part isn’t doing its job. At a different level I resent the stealthy actions of search engines who believe they know exactly what I need and what I should be searching for. At times, the ads make me chuckle, other times you wish there was a button on your desk that would shout a large ‘Wrong Again’ back to the offending search engine for poor results.

My question, and I don’t have the answer, how do business to business companies leverage social media? Should they? Or in my case, who cares?

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